Monday, March 23, 2009

Nano hits Indian roads; fails to deliver on price to customers

Mumbai, Mar 23 (PTI) Tata Nano, touted as the cheapest car in the world, today made its commercial debut but the people's car would cost customers more than the Rs 1,00,000 that Ratan Tata promised.

The Nano will have a price tag ranging between Rs 1.12 lakh and Rs 1.70 lakh for its three variants at showrooms at Pantnagar, where it is produced, though the ex-factory price would be Rs one lakh.

The Rs one lakh does not include costs towards excise duty, education cess, transportation costs and local taxes, besides registration fee, lifetime road tax, insurance fee and parking fee wherever applicable.

In Mumbai, the the Bharat Stage III compliant Nano will cost between Rs 1.34 lakh and Rs 1.85 lakh (ex-showroom) and in the National Capital, it will have a price range of Rs 1.23 lakh to Rs 1.72 lakh (ex-showroom) for the three variants.

"We hope this day we will usher in a new form of transport," Tata Motors Chairman Ratan Tata told reporters here at the launch of the snub-nosed car, to book which customers need to pay up to Rs 1,40,000.

Tata said the endeavour was never to build the cheapest car but to provide an affordable form of transportation to the average Indian family.

He, however, hastened to add that "we made a promise (of a Rs 1,00,000 car) and that we've kept the promise." (EDS: PICK UP SUITABLY FROM 'TATA' SERIES). PTI

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