·
Sports
23 new changes and features
·
Customers’
choice ‘New Look Verito’ starts at a price
of Rs. 5.27 lacs (Ex Showroom – Delhi, for BS4 Petrol variant)
July 26, 2012, Delhi: Mahindra & Mahindra Ltd.
(M&M), India’s leading SUV manufacturer, today unveiled the ‘New
Look Verito’. The stylish Verito Sedan has undergone a
major makeover to become more elegant and contemporary. The all new avatar of Mahindra’s
sedan now sports 23 new changes and features with improved ergonomics,
redesigned interiors and exteriors and uncompromised safety features.
Speaking
at the launch of the New Look
Verito, Pravin Shah, Chief Executive,
Automotive Division, Mahindra & Mahindra Ltd., said, “The New Look
Verito sedan has been created in line with the Mahindra tradition of giving
more value to customers. It enhances value by being more stylish
and contemporary, feature packed and with convenient ergonomics. I am sure
that the New Look Verito will heighten its appeal not only amongst its core
customers but also amongst people looking at options for a more stylish sedan.
In fact, the best in class mileage, features, space and comfort combined with
the attractive price of the new Verito will make it a truly irresistible value
proposition. The Verito, which has always been a sensible buy, is now even more
attractive with its enhanced style quotient”.
The New Look Verito sedan now
boasts of sophisticated curves, masculine body lines and bold cuts. Its
chrome accents and dynamic new lights ensure that the New
Look Verito stands out
in a crowd. The Verito’s external and internal features have been chiseled to
meet the increasing customer demand and aspiration for a stylish sedan. This
has clearly taken the
sedan to the next level in terms of style, premiumness, convenience and
comfort.
While the New
Look Verito sedan,
with 23 changes and new features, is a lot more aesthetically appealing and
ergonomic to use, its core strengths, such as the efficient Renault 1.5 LDCi
diesel engine and Renault 1.4 L MPFi petrol engine, best in category body width
and 510 litres of boot space, still remain intact. The New
Look Verito, available in 2
variants in petrol (G2 and G4) and 3 variants in Diesel (D2, D4 and D6), starts
at an attractive price of Rs 5.27 lacs (ex-showroom Delhi for Petrol, BS4)
& Rs. 6.26 lacs (ex showroom Delhi, for Diesel, BS4). It is also available in a wide range of 8 attractive colour
options – Diamond White, Fiery Black, Toreador Red, Java Brown, Mist Silver,
Rocky Beige, Twilight Blue and the all new Dolphin Grey.
Further,
the distinctive ‘Verito Man’ campaign is helping propagate the concept of
responsible motoring - something which is the need of the hour on Indian roads.
Last year, the Verito TVC dealt with the menace of
unnecessary honking. The launch of the ‘New Look Verito’, has given the
opportunity to create a new television commercial which deals with another
commonly seen problem on Indian roads – that of people blocking the road
unnecessarily - and which is dealt with in a very sensible manner by the
‘Verito Man’.
About the
New Look Verito
Verito which is derived from the
Latin word ‘Veritas’ means truth and goes with the overall image of an honest,
sensible and dependable car. Packed
with class leading space, comfort, style, proven technology, safety features
and a low running and maintenance cost, the Verito scores
highly over its nearest competitors. The redesigned New Verito has undergone a
complete makeover.
New Style and Design
Continuing with the Mahindra tradition, the New Look Verito has been
created based on customer insights & feedback. New styling changes span
across all its variants. Key exterior styling changes include:
o
Completely
new front fascia
o
Striking
new front grill with chrome plating
o
Sculpted
new boot lid & clear lens tail lamps
o
New
eyebrow headlights & stylish new fog lamps
o
New front
& rear bumper
o
Classy new
alloy wheels
o
Stylish
roof rails and blackened pillars
o
Stylish
side claddings
o
Chrome
rear applique
v The smart new exterior of the New Look Verito
is complemented by the stylish, comfortable and ergonomically
redesigned interiors. The New Look Verito also boasts of premium new
interiors featuring:
o
New
dashboard lending a contemporary refined 2 tone theme to the entire cabin
o
2 DIN
music system with CD / MP3 / USB / Aux-in / Tuner
o
Convenient
door mounted power window switches
o
Redesigned
Grab handles
o
Electric
ORVM control
o
Variometric
AC with ergonomic controls
o
Elegant
new upholstery
o
Widest
rear seat with three head restraints
o
Spacious
510 litres of boot space- one of the largest
o
Broadest
car in its segment, offering unmatched cabin space.
o
Spacious
seating capacity
Engine Efficiency & Driving
Convenience
The practicality of the Verito holds true for its on
road performance too. Be it the responsive power steering, high ground
clearance and modern suspension, all these keep the drive quality high. The New
Verito is powered by the same renowned Renault drive train with the option of a
1.5 DCi CRDi diesel engine or 1.4 MPFI petrol engine. Equipped with this, the
Verito offers an amazing 21.03 KMPL fuel efficiency (diesel mileage as per
ARAI). These engine options add distinct dimensions to the drivability,
efficiency and performance of the Verito. In addition, for more convenience, the wiper movement has
been corrected and the bonnet opening lever has been provided on the driver’s
side.
Advanced Technology & safety
features
Packed with advanced technology,
uncompromised safety features and class leading space & comfort, the New
Look Verito scores highly over its nearest competitors. The list of features
& technologies used in stylish New Look Verito across different variants is
an impressive one –
- The convenient
Driver Information System which gives live information about the car’s
performance.
- Anti lock braking system with EBD
- Anti –theft engine immobiliser
- Driver Airbags
- Side impact beams
About The Mahindra Group
The Mahindra Group focuses on enabling people to rise. Mahindra
operates in the key industries that drive economic growth, enjoying a
leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in
the automotive industry, agribusiness, aerospace, components, consulting services,
defence, energy, financial services, industrial equipment, logistics, real estate, retail,
steel and two wheelers.
A US $15.4 billion multinational group based in Mumbai, India,
Mahindra employs more than 144,000 people in over 100 countries. In 2011,
Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and
most powerful listed companies in the world. Dun & Bradstreet also ranked
Mahindra at No. 1 in the automobile sector in its list of India’s Top 500
Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of
Tomorrow. In 2011, Mahindra acquired a majority stake in Korea’s SsangYong
Motor Company.
For
further enquiries
Roma
Balwani
Senior
VP & Group Head - Corporate
Communication
Mahindra & Mahindra
Ltd
Phone:
+91 22 2490 1441
