Mumbai, Mar 23 (PTI) Excited about the launch of the people's car, the Nano, Tata Group Chairman Ratan Tata today said the project was not conceived to satisfy his ego, nor was the Rs 1-lakh pricing a "gimmick".
"I am very satisfied and excited about this launch today and Nano is not for my ego-trip...Certainly, not an ego-trip at all," Tata said at an editors meeting here.
The price of Rs 1-lakh was announced six-years ago when the Nano plan was unveiled at an European motor show, he said, adding that the fact that the company has kept its promise goes to show that it was not a "gimmick".
All the first one-lakh customers who would be picked up through a draw of lots from the bookings between April 9-25, will be sold the car at the price that would be formally announced soon, he said.
This was despite the fact that cost of steel and other materials had gone up, he said. PTI
"I am very satisfied and excited about this launch today and Nano is not for my ego-trip...Certainly, not an ego-trip at all," Tata said at an editors meeting here.
The price of Rs 1-lakh was announced six-years ago when the Nano plan was unveiled at an European motor show, he said, adding that the fact that the company has kept its promise goes to show that it was not a "gimmick".
All the first one-lakh customers who would be picked up through a draw of lots from the bookings between April 9-25, will be sold the car at the price that would be formally announced soon, he said.
This was despite the fact that cost of steel and other materials had gone up, he said. PTI
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