Tuesday, May 19, 2009

Toyota Kirloskar Motor Announces Launch of First ‘New Concept’ Dealership in India

Toyota Kirloskar Motor Announces Launch of First ‘New Concept’ Dealership in India

Toyota Kirloskar Motor Pvt Ltd on 2nd May 2009 announced the launch of its first ever futuristic concept showroom in India - Galaxy Toyota’s 3rd showroom in Delhi, which has been designed along the lines of its brand new dealer facility concept ‘DIVA’ (Distinctive, Inviting, Value-added services, Advanced).

TKM, which is currently catering to customers in the C, D and MUV segments, is all set to embark on an ambitious network expansion plan, in tune with its plans to expand its product range in India. The DIVA concept has been designed with a view to TKM’s complete future product range – MPV, SUV, passenger car segment and the upcoming compact car. This concept has been developed keeping in view the expected increase in customer footfalls at dealerships and anticipated change in customer profile.

The new concept ‘DIVA’ will set benchmarks in the automotive industry in India and will be implemented at all upcoming TKM dealerships across the country. TKM’s new age dealerships will be more contemporary in looks, will cater to a more varied customer segment and will have increased functionality to handle larger customer volumes. They will also provide enhanced value-added services such as easier and quicker test drives and integrated value chain services all at one spot (exchange, registration, insurance and finance).

Hiroshi Nakagawa (MD, TKM) and Sandeep Singh (DMD, Marketing, TKM) inaugurated the state-of-the-art Galaxy facility today.

Speaking on the occasion, Hiroshi Nakagawa said, “TKM’s new concept showrooms represent the next phase in our constant pursuit to transform the customer experience at our dealerships. This state of the art showroom built by our partner Galaxy Toyota will utilize high tech displays and interactive delivery to set new standards in customer service. The attempt is to bring in freshness and newness to our showrooms, keeping in mind improved customer convenience and satisfaction. Our aim is to differentiate ourselves by providing best in class quality to our customers.”

Sandeep Singh added “Dealer outlets are the first points of contact with our customers. We are constantly innovating to ensure that the resulting experience is an enriching one for our customers. A lot of thought has been put into DIVA as a concept, keeping in mind the Indian customer’s ever-evolving needs and Toyota’s global standards of quality.”

Fiesta Added to the DGS&D Rate Contract List

Ford India signed on May 4, 2009 a significant contract with the Directorate General of Supplies & Disposals [DGS&D], the central purchase and quality assurance organisation of the Union Government, which has approved the use of the Ford Fiesta by all government departments across the country with immediate effect.

This is the first time premium mid-size sedan category has been introduced within DGS&D scheme, and Fiesta is the second car approved under DGS&D rate contract from the Ford portfolio after the Ikon.

Ford India is the first OEM’s to receive the approved rate contract for this new category and under the contract, the Ford Fiesta, both Petrol and Diesel variants will be offered to government departments at a special rate.

‘’This approval by the DGS&D is significant endorsement of the superiority of the Ford cars. The contract is well-timed, opportune and will encourage government departments to purchase Ford cars.’’ said Tim Tucker, Vice President - Sales, Ford India.

This announcement comes close on the heels of Ford gearing towards growing its portfolio in India with an entry into the small car segment early next year, a testament to Ford’s commitment to the Indian market.

As part of the corporate and fleet sales strategy, in addition to the Ikon and the Fiesta, Ford India continues to supply, its SUV Endeavour to various government and Public Sector Undertakings across various states including Haryana, Uttar Pradesh and Karnataka to name a few.

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