Tuesday, May 19, 2009

Audi Kochi: Inauguration of India’s First Audi Terminal Showroom

• New and trend-setting dealership architecture heralds Audi quality of sales drive
• Tiers: “Investment demonstrates confidence in the market’s strength”
• Largest luxury car showroom in Kerala; spread over 9000 square feet area with display of eight Audi cars
• 6,000 square feet of dedicated space for workshop and premium body shop

Audi, the German luxury car manufacturer announced on 15th May 2009 the opening of the country’s first Audi terminal showroom in Kochi. ‘Audi Kochi’ is Audi’s flagship showroom in India that exemplifies the latest and exclusive terminal architecture of Audi. The purpose of the Audi terminal is to increase the visibility of the brand through a design that is instantly recognizable in the metropolises around the world. The visionary dealership in Kochi has a 9000 square feet wide area exclusively dedicated for sales.

Benoit Tiers, Managing Director of Audi India, said, “Audi Kochi epitomizes the new terminal concept that offers a unique Audi experience to our customers around the globe. Audi’s brand philosophy “Vorsprung durch Technik” stands for progressiveness, sophistication and exclusivity and ‘Audi Kochi’ embodies the same. This dealership offers a world class service standard that is a norm for Audi. It will strengthen Audi’s foothold in the south Indian market and reinforce our commitment to reach out to customers.”

The dealership in Kochi has a 9,000 square feet wide area exclusively dedicated for sales.

As the most visible sign of the sales offensives, the Audi terminals will create an exclusive brand presence at hundreds of dealerships worldwide. In emphasizing the dynamics of the curve, the terminal’s architecture of the renowned office Allmann Sattler Wappner embodies the trend-setting luxury of the brand. The curve dominates the design of the presentation areas and of the windows in the Audi terminals. The architectural concept’s aluminium facade reflects the German car maker’s expertise in lightweight design.

The new Audi terminal in Kochi is an addition to the worldwide examples of the new Audi corporate architecture that are already located in cities such as Tokyo, Geneva, Sydney and Munich. By the end of 2012, more than 350 Audi terminals are to be created worldwide.

No comments:

Post a Comment