National Wear Red Day - Feb. 6 CHICAGO, -- As February's American Heart Month takes center stage, Chicagoland and Northwest Indiana Jiffy Lube -- a second-year partner with the American Heart Association's Go Red For Women(TM) campaign -- reminds everyone to 'take to heart' this month's important events aimed at raising awareness about the realities of heart disease, the nation's leading killer of women. Friday, February 6 is National Wear Red Day. Everyone can support the fight against heart disease in women by wearing red. According to the American Heart Association, "It's a simple, powerful way to raise awareness of heart disease and stroke." Saturday, February 7, Go Red For Women(TM) will hold casting calls nationwide for real women to tell their stories of the choices they've made to live a heart-healthy life and improve their well-being. Finalists will be selected from these calls to represent Go Red For Women(TM) in its upcoming 2009-2010 marketing campaign, possibly including its second NBC-TV special on women and heart disease. The Chicago area casting call will be held at the Stratford Square Mall in Bloomingdale from 10 a.m. to 4 p.m. Finally, Chicago and Northwest Indiana Jiffy Lube customers can support the Go Red For Women(TM) campaign with a donation of $3 at participating locations through March 16, for which they will receive a Jiffy Lube Maintenance Partners for Life (MPFL) savings book containing heart healthy recipes and $100 in savings from Jiffy Lube. Each $3 MPFL contribution made during the campaign, either online or at participating service centers, will be donated in full to Go Red For Women(TM). Prevalence of Heart Disease Nearly 2,400 Americans die of cardiovascular disease each day -- an average of one death every 37 seconds. Heart disease is the nation's number one killer of men and women. Yet, despite more women dying of heart disease than the next five causes of death combined, only 21 percent of women view heart disease as their greatest health threat. Source : http://www.automotive.com (2/3/2009)
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