GM, Ford, Chrysler Sitting Out the Super Bowl Ad Blitz This Year
DETROIT � General Motors, Ford and Chrysler have long been major players in the Super Bowl advertising game, but when the championship match goes live on Sunday, none of the Big Three will be there. The cost of ads at the NFL's big game, broadcast on NBC television, is up to $3 million for a 30-second spot. It's not surprising that the Detroit automakers, beset by serious financial problems, might choose to economize, despite the predicted 100 million-plus viewers who would have seen their ads. Nevertheless, Toyota, Audi, Hyundai and Cars.com are all slated for advertising during the event. General Motors actually opted out of the 2009 Super Bowl as far back as last fall, so the news is not a surprise. Last year's ad was for the GMC Yukon Hybrid. On the other hand, David Caldwell from Cadillac confirmed that the automaker will still do the post-game Super Bowl show and still give the game's MVP a Cadillac of his choice. Last year's MPV, Eli Manning, took home a Cadillac Escalade. For the nostalgic, the Web site lets you browse last year's high-ticket marketing spots.
Source : www.edmunds.com (2/1/2009)
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