The customer-base of luxury-car maker Mercedes-Benz India is slowly moving from the old and the affluent to younger professionals. The company says that the average age of its customers has come down from 50 years to 35-40 years. This new set of customers comprises entrepreneurs and professionals from legal, medical and finance segments. Approximately 50 per cent of the company's sales come from new customers.
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Tuesday, December 1, 2009
Mercedes-Benz customer-base shifting to young Indians
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