Yamaha
signs leading Bollywood actress Deepika Padukone to endorse its scooter range
Announces Marketing and Branding
Strategy for their foray in to the Indian Scooter Market
Mumbai,
23rd July, 2012:
All set to make its grand entry into the Indian scooter market, India Yamaha
Motor today announced that it has signed up Bollywood diva Deepika Padukone as
the face of Yamaha Scooters in India. This is the first time that the actress
will endorse an automobile product and Yamaha is upbeat that her feminine yet
sporty disposition will gel easily with the Indian target audience. While
Deepika will endorse the scooter section of Yamaha, John Abraham will continue
to be the brand ambassador of the company’s flagship bikes.
As per the
deal, Deepika will make appearances in commercials which are already lined up.
The bubbly and active image of the actress will complement the sporty and
stylish scooter that Yamaha has to offer to its female customers which will
primarily be under the age of 24 years. This visual connection will provide
appropriate value addition to the brand and will bring the product alive onscreen.
Moreover, she appeals to the Indian youth both through her movies and her off
screen appearances. Her stature in the film industry goes well with Yamaha’s
current positioning in the two-wheeler industry.
Commenting
on the occasion, Mr. Hiroyuki Suzuki, CEO and MD, India Yamaha Motor
Pvt.Ltd. said, “We are very pleased with our alliance with Ms. Deepika
Padukone to endorse our scooter ‘Ray’ which just like Deepika signifies
‘Cool & Beauty’. Being young, fit, sporty and stylish, Ms. Deepika has all
the elements that our customers will subscribe to when they buy our scooters.
The youth adore her, respect her and follow her because she signifies an
inherent sense of style that easily blends in with that of brand Yamaha. We
look forward to have a longstanding and fruitful association with her.”
“Yamaha has
been a preferred brand with the youth who understand and connect well with
technology, performance and the spirit of sporting endeavors. We have
replicated these inherent ingredients in our scooters as well for the aspiring
Indian women under the age of 24 years. We do expect the women customers to
become a core part of our future growth strategy.”
John
Abraham has done a commendable job for Yamaha in the past years and now that
Deepika has come on board, they will collectively add strength to the product
line up of Yamaha and take the brand to new heights in the times to come.
The
development is in line with the company’s effort to strengthen its brand
particularly in the scooter market. The company will continue with the YES! YAMAHA campaign which was introduced a couple
of years ago. As part of the YES! YAMAHA
campaign, many initiatives have been launched including ‘Bring back the Joy’
campaign, ‘Chabi Ghumao, Bike Le jao’ contest (Turn the key, win a bike
contest) to name a few.
About
India Yamaha Motor Pvt. Ltd.
Yamaha
made its initial foray into India in 1985. In August 2001, Yamaha India became
a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui &
Co., Ltd. entered into an agreement with YMC to become a joint-investor in the
motorcycle manufacturing company "India Yamaha Motor Private Limited
(IYM)".
IYM
operates from its state-of-the-art manufacturing units at Surajpur in Uttar
Pradesh & Faridabad in Haryana and produces motorcycles both for domestic
& export markets. With a strong workforce of more than 2,000 employees, IYM
is highly customer-driven and has a countrywide network of over 400 dealers.
Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc),
YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ, SZ-X
& SZ-R (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125
(123cc), YBR 110 (106cc) and Crux (106cc).
For More Information:
T. Anand Mahesh/ Neeraj Atri/ Amit
Jha
Mavcomm Consulting Pvt. Ltd.
Mobile No.: 09870716285/ 09811714871/
09312883594
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