DETROIT -- General Motors Co. is promising cash to dealers who upgrade their dealerships, train employees and make other improvements. Dealers who achieve the goals will be paid bonuses each quarter based on how many units they buy from GM. The program, called Essential Brand Elements, will be rolled out over the next two weeks at regional meetings with the 4,100 dealerships that survived GM's cuts in U.S. Bankruptcy Court.
Source: Automotive News
Monday, August 31, 2009
GM Will Pay Dealers Who Meet Upgrade Goals
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