BajajAuto unveils new bike

Bajaj Auto Ltd on Saturday launched its new motorcycle XCD 135 DTS-Si. This is part of the company�s initiative to increase its market share to 35 per cent from the current 20 per cent in Tamil Nadu. Announcing the launch the Regional Manager (Tamil Nadu & Puducherry), Mr S. Manoj Kumar, said in the 135 cc to 150 cc segment the company�s current market share in the State is 5 per cent. In addition to XCD 135, the company will introduce two more bikes in Apr il and July, which will together help notch 35 per cent market share target in less than a year. The company hopes to sell 4,000 units of the new bike in the remaining two months of this fiscal. Market share for the company dropped primarily due to economic slowdown and poor availability of finance. As part of its revival programme, the company is aggressively promoting its finance arm Bajaj Auto Finance Ltd.Source : Business Line (Online Edition) (2/8/2009)