- ADAC AutoMarxX study confirms Audi’s continuing success
- “This award goes to our entire team,” says Stadler
- Brand with four rings also a leader in quality and technology
Ingolstadt/Munich/Mumbai: Audi has taken first place in the AutoMarxX image and brand study by Germany’s ADAC automobile club. Rupert Stadler, Chairman of the Board of Management at Audi, accepted the coveted “Yellow Angel” prize in Munich.
“Our product and quality initiative continues to bear fruit. This important award goes to our entire Audi team,” Stadler said at the award presentation. “Without their contributions, our success would not be possible.”
Reasons for the success of the Audi brand, according to ADAC, include technical advances and an astonishing variety of new models along with careful brand management and the use of a consistent design language. This has allowed Audi to develop into a premium brand that represents high prestige.
Audi took one of the top positions in almost every category measured, and bested the competition in particular when it came to image and technology. The brand was also among the front-runners in the areas of efficiency and quality.
Audi was able to celebrate additional top rankings while accepting the “Yellow Angel” award. The compact Audi A2 took second place in breakdown statistics, while the Audi A5 came in second as Germany’s most popular car for 2008, closely followed by the new A4 (fourth place) and the R8 (fifth). This rounded out the successful overall picture for the Audi brand.
AutoMarxX is the most comprehensive national informational measurement of the effectiveness and image of car brands. The study, which is carried out multiple times each year by ADAC and the Gelsenkirchen University of Applied Sciences, includes 33 carmakers. The study considers the criteria of brand image, brand strength, customer satisfaction, breakdown statistics, environmental compatibility and product quality. AutoMarxX has been computed since September 2001. Audi has been the winner on the last three occasions.
Remarks: ADAC is the most important automobile club in Germany
AUDI AG
AUDI AG develops and produces luxury cars and sold worldwide a total of 1,003,000 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname (“hark!”).
Authorized Dealer Showrooms:
Audi Ahmedabad - Rudra-Path, S.G. Road, Ahmedabad
Audi Bangalore - Survey No. 6/1, Beratana Agrahara, 15th KM, Hosur Main Road
Audi Chandigarh - Plot No. 171, Industrial Area, Phase I
Audi Delhi - F 85, Okhla Industrial Area, Phase I
Audi Gurgaon - Orchid Centre, Sector – 54, Golf Course Road
Audi Hyderabad - 8-2-684/A, Road No.12, Banjara Hills
Audi Mumbai - 81, Dr. Annie Besant Road
Audi Pune - Pro1 Business Centre, Plot No. 395 + 396, Senapati Bapat Road, Shivajinagar
Authorized Dealer Sales Office: Audi Chennai, Audi Kochi, Audi Kolkata, Audi Ludhiana
“Our product and quality initiative continues to bear fruit. This important award goes to our entire Audi team,” Stadler said at the award presentation. “Without their contributions, our success would not be possible.”
Reasons for the success of the Audi brand, according to ADAC, include technical advances and an astonishing variety of new models along with careful brand management and the use of a consistent design language. This has allowed Audi to develop into a premium brand that represents high prestige.
Audi took one of the top positions in almost every category measured, and bested the competition in particular when it came to image and technology. The brand was also among the front-runners in the areas of efficiency and quality.
Audi was able to celebrate additional top rankings while accepting the “Yellow Angel” award. The compact Audi A2 took second place in breakdown statistics, while the Audi A5 came in second as Germany’s most popular car for 2008, closely followed by the new A4 (fourth place) and the R8 (fifth). This rounded out the successful overall picture for the Audi brand.
AutoMarxX is the most comprehensive national informational measurement of the effectiveness and image of car brands. The study, which is carried out multiple times each year by ADAC and the Gelsenkirchen University of Applied Sciences, includes 33 carmakers. The study considers the criteria of brand image, brand strength, customer satisfaction, breakdown statistics, environmental compatibility and product quality. AutoMarxX has been computed since September 2001. Audi has been the winner on the last three occasions.
Remarks: ADAC is the most important automobile club in Germany
AUDI AG
AUDI AG develops and produces luxury cars and sold worldwide a total of 1,003,000 cars in 2008 and thus achieved its thirteenth consecutive record year. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of local production of the Audi A6 at the end of 2007 and of the Audi A4 in early October 2008. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Automobili Lamborghini Holding S.p.A. in Sant’Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 57,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan. Audi plans to significantly increase the number of models in its portfolio by 2015 to 40. The Audi brand celebrates its 100th birthday in 2009. The company was founded by August Horch in Zwickau on July 16, 1909; he named it Audi after the Latin translation of his surname (“hark!”).
Authorized Dealer Showrooms:
Audi Ahmedabad - Rudra-Path, S.G. Road, Ahmedabad
Audi Bangalore - Survey No. 6/1, Beratana Agrahara, 15th KM, Hosur Main Road
Audi Chandigarh - Plot No. 171, Industrial Area, Phase I
Audi Delhi - F 85, Okhla Industrial Area, Phase I
Audi Gurgaon - Orchid Centre, Sector – 54, Golf Course Road
Audi Hyderabad - 8-2-684/A, Road No.12, Banjara Hills
Audi Mumbai - 81, Dr. Annie Besant Road
Audi Pune - Pro1 Business Centre, Plot No. 395 + 396, Senapati Bapat Road, Shivajinagar
Authorized Dealer Sales Office: Audi Chennai, Audi Kochi, Audi Kolkata, Audi Ludhiana
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