Thursday, January 13, 2011

Tata Motors Launches Tata Prima Construck range

Tata Motors launched Tata Prima Construck range in India on January 8. The range comprises of the Tata Prima 3128.K and Tata Prima 2528.K.

With reliable design, higher engine power, heavy-duty drive line and comfortable AC cabins, the Tata Prima range of Construcks is designed for better productivity & higher returns.

The Prima 3128.K tipper has been specially developed for road construction and irrigation projects. Powered by 270 HP engine, the Prima 3128.K has a larger and wider body for enhanced capacity. The model is tailor made for smooth movement of earthwork and quarry material. To ensure optimum vehicle usage, the Prima 3128.K is equipped with a data logger that helps in measuring vehicle performance and driving practices along several parameters on a daily basis and the increased power ensures faster trips and higher profitability.

The Prima 2528.K tipper has been designed for off-road deep mining applications. Equipped with strong aggregates like robust chassis frame, suspension and 1200x24 mining tyres and powered by 270 HP engine, the Prima 2528.K can overcome any terrain. An air conditioned cabin, data logger, suspended driver seat, ergonomically designed instrument cluster improve driver efficiency, resulting in increased productivity and faster returns on investment.

The company will begin distribution of the Prima Construck range with select customers in the States of Andhra Pradesh, Tamil Nadu, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Delhi, Chhattisgarh, Orissa, West Bengal and Jharkhand. Driving crew of customers will be trained at Tata Motors’ manufacturing facility in Jamshedpur. The company has already equipped its service network to support the Prima range.

The Prima Construck range will be available in the price range of Rs. 33-40 lakh (ex-showroom, Delhi).

The Tata Prima range, of which the Construck range is a part, comprises of about 10 major variants of multi-axle trucks, tractor-trailers, tippers, mixers and special application vehicles. The first product, the Prima 4028 S tractor-trailer was launched in November 2009, and was followed by two 49-tonne tractor-trailers in the same financial year. Tata Motors and its two subsidiaries, Tata Daewoo Commercial Vehicle Company in South Korea and the Tata Motors European Technical Centre place in the UK have jointly developed the range. The company has harnessed the best of inputs and technologies in styling, engines, transmission, suspension, chassis frames, fabrication and dies - from partners based in countries like Italy, Germany, Sweden, US, Japan and South Korea. The distribution of the range will be completed in phases over 2 years.

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