With 6,246 cars delivered to customers in the calendar year 2010, Germany’s BMW India has achieved market leadership position in the luxury car segment in India for the second consecutive year.
Dr Andreas Schaaf, President, BMW India said, “Our commitment to India is amongst the strategic decisions of the BMW Group. In 2010, we embarked on the second wave of India market offensive with a very carefully planned and passionately executed business strategy. I am truly impressed with the entrepreneurial foresight, willingness to perform and adaptability to challenges that everyone at BMW India has demonstrated. Together with our dealer partners, we have established the strategic direction required for BMW Group’s future success in India.”
“We live by Premium: Our strong brand creates highly desired cars, cars with future, vehicles that inspire our customers – and will take our company to a new dimension through their success. The BMW 3 Series, the new BMW 5 Series, the new BMW 7 Series and the newly launched BMW X1 are stars from the BMW portfolio that will take our company to new heights through their success,” he added.
The total BMW India sales in 2010 grew by 73% over previous year. The BMW 3 Series sales registered a growth of over 111%; the new BMW 5 Series, 51%; and the BMW 7 Series - 53%.
BMW India enjoys over 40% share in the luxury car segment of the Indian automotive market. India was among the top three markets for BMW after China, which saw over 80% growth. Mercedes-Benz India sold 5819 units in 2010, clocking 80% jump over the previous year. Audi India logged 3,003 units of sales, translating into a growth of 81% vis-à-vis 2009.
Presently, the BMW Plant in Chennai produces the BMW 3 Series, the BMW 5 Series and the BMW X1 in petrol and diesel variants and has a capacity to produce 8,000 units per year on a single shift basis. BMW India is present at 20 locations in the Indian market.
Dr Andreas Schaaf, President, BMW India said, “Our commitment to India is amongst the strategic decisions of the BMW Group. In 2010, we embarked on the second wave of India market offensive with a very carefully planned and passionately executed business strategy. I am truly impressed with the entrepreneurial foresight, willingness to perform and adaptability to challenges that everyone at BMW India has demonstrated. Together with our dealer partners, we have established the strategic direction required for BMW Group’s future success in India.”
“We live by Premium: Our strong brand creates highly desired cars, cars with future, vehicles that inspire our customers – and will take our company to a new dimension through their success. The BMW 3 Series, the new BMW 5 Series, the new BMW 7 Series and the newly launched BMW X1 are stars from the BMW portfolio that will take our company to new heights through their success,” he added.
The total BMW India sales in 2010 grew by 73% over previous year. The BMW 3 Series sales registered a growth of over 111%; the new BMW 5 Series, 51%; and the BMW 7 Series - 53%.
BMW India enjoys over 40% share in the luxury car segment of the Indian automotive market. India was among the top three markets for BMW after China, which saw over 80% growth. Mercedes-Benz India sold 5819 units in 2010, clocking 80% jump over the previous year. Audi India logged 3,003 units of sales, translating into a growth of 81% vis-à-vis 2009.
Presently, the BMW Plant in Chennai produces the BMW 3 Series, the BMW 5 Series and the BMW X1 in petrol and diesel variants and has a capacity to produce 8,000 units per year on a single shift basis. BMW India is present at 20 locations in the Indian market.
No comments:
Post a Comment