The Jazz will be a premium segment hatchback and we do not expect that it will overcome the sales numbers of the City sedan in India. The Jazz is priced higher than the City in many foreign markets, including Thailand, but still manages to sell more. He said he was not worried about the premium tag associated with the Jazz. The price or premiumness will be determined by the customer. We are confident that the model will be well accepted in India
The company also launched the advanced version of its premium sedan Accord with a 3.5 litre i-VTEC engine, priced between Rs 24.8 lakh and Rs 25.35 lakh (ex-showroom, Delhi).
Jazz will sport a 1.2-litre petrol engine and will be competitively priced for the Indian market and get the premium tag due to the company’s focus on making it luxurious and safe by adding features like
- Airbags,
- ABS (anti-lock braking system)
- G-CON Technology (an advanced passive shielding that offers the occupant a survival zone in case of an unavoidable collision).
Honda, however, believes that customers would be willing to pay for the additional features.
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