Toyota Kirloskar Motor Pvt Ltd (TKM) announced the launch of the globally acclaimed leader in the premium SUV segment, the Toyota Land Cruiser, in India on June 2009.
The 8th Generation Land Cruiser, which offers the ultimate four-wheel-drive and has unparalleled cutting-edge technology and comfort features, was unveiled in Mumbai today by Mr Hiroshi Nakagawa (MD, TKM). The Land Cruiser has a rich heritage of over 50 years and having sold over 5 million units globally, is the world’s most successful SUV.
Speaking at the launch, Mr Vikram Kirloskar, Vice-Chairman, TKM, said, “Toyota’s Land Cruiser is globally acknowledged as a combination of the ultimate driving experience and luxurious interior/exteriors and comfort features. This ‘King of SUVs’ offers complete freedom of movement, ensured strength, durability and reliability with outstanding off-road performance. The Land Cruiser ensures both road stability and a long suspension stroke for off-road driving.”
Added Mr Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM), “We’re very proud to finally bring to India the much-awaited 8th Generation Toyota Land Cruiser. Not only is the Land Cruiser a global benchmark in automotive engineering, it is also the ultimate lifestyle statement of luxury, comfort and best-in-class safety features. Our aim is to bring to our customers the world’s most admired SUV, backed by Toyota’s countrywide assured sales and service support.”
Added Mr Sandeep Singh, DMD, Marketing, TKM, “Inspite of the recent slowdown, the Premium SUV segment has witnessed a growth, driven largely by the introduction of new models. We will execute comprehensive training programmes at our dealerships to provide the necessary sales support and create the desired impact amongst our high end customers. We will also implement a focused marketing campaign (including print, magazines, hoardings, direct marketing, web and SMS) to inform all our customers about Toyota’s capabilities in advanced technology and over-powering performance demonstrated in the Land Cruiser.”
Mr Sadayoshi Koyari, Chief Engineer, Toyota Motor Corporation (TMC) said, “The New Land Cruiser has been extremely successful globally. The Land Cruiser can handle different terrains with an innovative Kinetic Dynamic Suspension System, which offers both on-road stability and off-road exploration. The unique Crawl Control System automatically balances engine power and the brakes, thereby enabling the Land Cruiser to handle all types of rocky terrain.”
The multi-terrain ABS continually monitors engine revolutions and vehicle speed, instantly adjusting wheel-slippage regardless of surface conditions. The Hill Assist Control further contributes to smooth hill starts making the Land Cruiser suitable for mountainous terrain. And as always, passenger safety and security has been prioritized by providing 10 airbags with Seat Position Sensors, Active Traction Control, Vehicle Stability Control and Clearance and Back Sonar (to assist in cornering/reversing).
The new Land Cruiser has the world’s most advanced four zone air-conditioning system where each passenger has an independent temperature control facility.
The new Land Cruiser will be available in two options. One will have 9 speakers and the other will have an advanced 6 DVD, 14 JBl premium speaker system with EMV screen and a Moonroof. These options will be available at Rs. 81.64 lakhs and Rs. 83.1 lakhs (Ex-showroom, Thane) respectively.
The 8th Generation Land Cruiser, which offers the ultimate four-wheel-drive and has unparalleled cutting-edge technology and comfort features, was unveiled in Mumbai today by Mr Hiroshi Nakagawa (MD, TKM). The Land Cruiser has a rich heritage of over 50 years and having sold over 5 million units globally, is the world’s most successful SUV.
Speaking at the launch, Mr Vikram Kirloskar, Vice-Chairman, TKM, said, “Toyota’s Land Cruiser is globally acknowledged as a combination of the ultimate driving experience and luxurious interior/exteriors and comfort features. This ‘King of SUVs’ offers complete freedom of movement, ensured strength, durability and reliability with outstanding off-road performance. The Land Cruiser ensures both road stability and a long suspension stroke for off-road driving.”
Added Mr Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM), “We’re very proud to finally bring to India the much-awaited 8th Generation Toyota Land Cruiser. Not only is the Land Cruiser a global benchmark in automotive engineering, it is also the ultimate lifestyle statement of luxury, comfort and best-in-class safety features. Our aim is to bring to our customers the world’s most admired SUV, backed by Toyota’s countrywide assured sales and service support.”
Added Mr Sandeep Singh, DMD, Marketing, TKM, “Inspite of the recent slowdown, the Premium SUV segment has witnessed a growth, driven largely by the introduction of new models. We will execute comprehensive training programmes at our dealerships to provide the necessary sales support and create the desired impact amongst our high end customers. We will also implement a focused marketing campaign (including print, magazines, hoardings, direct marketing, web and SMS) to inform all our customers about Toyota’s capabilities in advanced technology and over-powering performance demonstrated in the Land Cruiser.”
Mr Sadayoshi Koyari, Chief Engineer, Toyota Motor Corporation (TMC) said, “The New Land Cruiser has been extremely successful globally. The Land Cruiser can handle different terrains with an innovative Kinetic Dynamic Suspension System, which offers both on-road stability and off-road exploration. The unique Crawl Control System automatically balances engine power and the brakes, thereby enabling the Land Cruiser to handle all types of rocky terrain.”
The multi-terrain ABS continually monitors engine revolutions and vehicle speed, instantly adjusting wheel-slippage regardless of surface conditions. The Hill Assist Control further contributes to smooth hill starts making the Land Cruiser suitable for mountainous terrain. And as always, passenger safety and security has been prioritized by providing 10 airbags with Seat Position Sensors, Active Traction Control, Vehicle Stability Control and Clearance and Back Sonar (to assist in cornering/reversing).
The new Land Cruiser has the world’s most advanced four zone air-conditioning system where each passenger has an independent temperature control facility.
The new Land Cruiser will be available in two options. One will have 9 speakers and the other will have an advanced 6 DVD, 14 JBl premium speaker system with EMV screen and a Moonroof. These options will be available at Rs. 81.64 lakhs and Rs. 83.1 lakhs (Ex-showroom, Thane) respectively.
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